Making the money is never easy task till you know how to make it easily he he he what i am talking is simple just check whether you website has the potential of making people to buy if a person reach your website and he finds it informative then it is likely that he will go for information as well as buying if you are able pursue him to buy it. Few links that might help you in getting a better knowledge of your prospective buyers.

1)http://www.quantcast.com/ (just and alternative to alexa tracks the websites rankings and other useful things like Traffic Tab,Frequency,Audience Segments,Videos,Syndicators,Impressions,age,gender ,geo,lifestyle,business.

2)Buyers intention prediction tool – http://adlab.microsoft.com/Online-Commercial-Intention/ predict whether your website visitor have visited your website with an intention of buying or what.

These tools might help a little all you need is better concept and better way to convenience people to spend their hard earned money for a good cause which will help them in their life.