It seems like google and yahoo are giving a potential leverage for the branded companies in their serps.Well i was just thinking about it from a long period but actually come to know that problem is not only with my eyes and brain it is true.By reading an article on the searchenginejournal.com by the Josh Millrod under the heading “Hey SEO Community, Adapt or Die! Google Branding Update“.

According to him “Not just Google… Yahoo recently became much more sensitive to internal linking” it is really a fact and which you yourself can figure out ranking for a brand keyword is becoming totally impossible.The recent Google update that rewards big brands with better rankings for competitive keywords.Many people including me are nowadays feeling a thought that ranking for a particular  keyword is becoming more and more difficult nowadays.

So what is conclusion.

You have to make a long term strategy.Better you try to make brand,make relationships with your visitors better tracking them