Seo is not so easy as we compare it with ppc.In PPC marketing it makes sense to choose your keywords carefully. Which natural keywords are likely to covert well and earn the highest margin? Your PPC campaigns can tell you.You should try to test the ctr of the paid keywords as  It’s a lot less expensive to test the click through rate of a paid keyword, not to mention the conversion rate of landing page copy, than to build natural traffic for you page only to find you’ve invested in the wrong keyword.

Well i don’t know how many of you really read the content from msn adcenter blogs and other blogs which are related to seo ,ppc or marketing but if you need to stand in the increasing competion and face the big competitors then you have to learn every bit of information from all the sources.

Which one is important in your view seo or ppc

According to charles trasher from adcentercommunity blog

At most large corporations the people who do SEO wear helmets made from colanders lined with aluminum foil to protect their brains from alien tampering while the folks who do PPC cast yarrow stalks and consult the I Ching for auspicious keywords.

I think seo and ppc marketing is not a different game though seo is a more tiring job and needs some decent skills but both of them works o the “keyword”  only.They follow different paths but have same continuum. So you have to research your keywords and market them with all the tools which you have got.

It is really easy for you to buy your way into a top placement for a PPC keyword which you can do through adwords or msn ads or yahoo ads but to rank well naturally or organically for the same keyword requires hard work, time and persistence.

If you are looking to make some momentum for your website it is better that you should not forget to target your keywords both in advertising as well as in organic seo.

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