Google is going to acquire the most succesful firm in mobile advertisign industry that is admob in about 700 million dollars.Well this will surely change the metrics of many in this ndustry including the publishers and the advertisers.Many questions are standing in the mind of them including me as i am also engaged and have some profitable deals with admob as a wapsite publisher.

Whether admob will support paypal in future : As google doesn’t allow it

What about the rates and the exposure for advertisers.

etc etc

According to latest information through the company

“Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.”

well they says that this deal will not affect the current transactions and other business activities and parties both advertisers and publishers will be able to get services as before with no interruptions.

More they have posted that

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:

*Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.

*Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.

*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.

*Improving the already high level of service and support we deliver to our advertisers, developers and publishers.