Apple is considering replacing Google as the default search engine on its iPhone with Microsoft’s (MSFT) Bing.Well it might be because of the monetary benefit which the apple might get from msn.But this will hurt google a lot as it will not be able to get the important data stats of the users which will cut off from some of the search data that’s the lifeblood of its business

well years ago Apple had agreed to make Google’s search as the default for their iPhone at that time both companies were on good terms,which helped google to gather some really helpful data of the users and more.Which helped it to target ads and many learn the consumer behaviour.

It is not only a serious issue for google but it has same for the apple also as we all know how trustworthy and user friendly google is.It might be problem for apple to find such features with Bing.