What Is a Content Optimization Tool and Why Do You Need It?

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Content optimization should be an integral part of your content marketing strategy, but it can be hard to do it right without the help of a good content optimization tool.

In this post, I’ll cover:

So if you want to improve the relevancy of your content and beat other similar content pieces trying their luck to rank on the first page, keep reading!

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What Is Content Optimization?

Content optimization is a technique to ensure that your blog post is SEO-friendly in order to acquire maximum traffic and conversions.

Without content optimization, your articles and blog posts will fail to reach the top of the organic search results and won't generate the desired leads.

Nearly 7.5 million blog posts are published every day, but 90% of published content gets no traffic from Google.

So unless you apply proven content optimization tactics, your content might never reach page one of the SERPs to attract relevant clicks.

If you need a deeper dive into what content optimization is, click below to read this in-depth guide first👇

Learn More: What Is Content Optimization? (And How to Ace It!)

What Are Content Optimization Tools?

Content optimization tools (aka content optimization software) help you with your SEO efforts as well as help you build a scalable content strategy to acquire higher rankings and clicks.

With the help of a content optimization tool, you can compare your blog posts with other pieces currently ranking on Google and find suggestions to strategically outrank them.

Because content optimization platforms analyze your topic and create a structure in which to prepare your content, they allow writers to remain creative, address user intent, include all the right keywords, and reach the required word count to gain an exceptional content readability score.

Content optimization software, such as ClickFlow, leverages machine learning technology to offer you insights into your content strategy gaps and help you prepare content that attracts visitors.

CF benefits

Dive Deeper: 48 Content Marketing Tools to Make Your Life Easier

Why Do You Need Content Optimization Software?

You need a content optimization tool to help you:

  • Increase your chances of ranking higher on search engines
  • Include Latent Semantic Indexing (LSI) terms that you might not have added in your content
  • Discover relevant topics along with the topic density
  • Identify relevant long-tail keywords to include in your content
  • Recommend keywords into your title tags and meta descriptions
  • Optimize the headline of your content to improve keyword relevance score
  • Update word counts and topics in real-time
  • Compare your content with similar content pieces to identify any gaps or missed topics
  • Add FAQs by using a powerful question finder
  • Identify content where topics are overused or underused within the corpus of results

CF features

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Who Should Use Content Optimization Software?

Content optimization software is beneficial for businesses of all sizes. Let's explore some of the advantages of using a content optimization tool for individual marketers or companies.

Small Companies

Small businesses often have a limited marketing budget, so it is not feasible for them to pay SEO agencies hourly to optimize the content on their site.

Investing a few hundred dollars a month in one of the best content optimization tools available helps them reap the full benefits of content optimization without the need to pay a hefty SEO fee.

Large Businesses and E-commerce Companies

Large businesses or e-commerce enterprises have an in-house marketing and/or content team to manage their SEO campaigns. 

For large websites, one of the primary issues faced is content decay. Many sites lose their rankings because they don't update the (vast amounts of) content on their site. A content optimization tool helps them quickly identify the pages that need refreshing/updating to gain back their lost traffic.

Digital Marketing and SEO Agencies

SEO and digital marketing agencies should subscribe to a content optimization tool because it helps them gather relevant content insights for every project they are handling. Content optimization is critical to improve organic traffic.

A robust optimization tool will easily identify the issues in your content and suggest quick fixes to improve the relevance score for your target keywords. Improved rankings will lead to higher traffic and sales, making your clients happier. 

Individual Marketers

The new era of freelance digital marketers is growing. Every freelance marketing expert is aware of SEO audit tools such as SEMrush or Ahrefs.

However, many of them haven't tried exploring the powerful features of some of these amazing content optimization tools. Individual marketers should begin investing in a content optimizer to improve the performance of their projects and make more money.

SEO Experts

Content optimization software is an SEO's best friend. Two factors are necessary for ranking: content and backlinks. If your site content is optimized, you have the maximum chance of ranking higher even without links.

Since the primary job of an SEO expert is to improve the organic presence of a website, a content optimization tool assists them in optimizing articles and blog posts for the search engines to beat the existing organic competitors. 

Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content

ClickFlow: The Best Content Optimization Tool

Now that you all about the importance of optimizing your content and the need for a good tool, it's time to hone in on a comprehensive and reliable option.

The content optimization software market is flooded with tools. However, not every tool is the best. You should invest in content optimization software after carefully reviewing the features offered by each one.

We'll make it easy for you! ClickFlow is our top pick. 😁

(Ok, yes we are biased since this is our own tool, but keep in mind that we, a digital marketing agency, built this tool to fill a need that was lacking. Marketing gurus Brian Dean and Neil Patel use it, too. Dean even wrote a review on his site Backlinko.)

ClickFlow testimonials - Dean and Patel

ClickFlow is a content optimization software that helps businesses grow their organic traffic without worrying about creating more content or backlinks:

ClickFlow homepage

It allows you to test new title tags, meta descriptions, and relevant keywords to boost search engine rankings. The tool monitors any changes in titles, content or links on websites and analyzes the search engine results pages to see any impact of these adjustments. This helps you monitor keyword rankings and gain insights into the CTR and revenue growth.

Dive Deeper: How to Write a Strong SEO Title Tag (with Formulas & Templates!)

Top Features of ClickFlow

The features provided by ClickFlow can be broadly divided into three sections:

1) Content Editor

Content Editor, the content editing tool by ClickFlow, helps you understand whether your content matches search intent and how your content stands against your competitors' content.  

The tool scans the SERPs for your target keyword, finds the terms used by top-ranking pages, and makes you aware of the relevant words that need to be included in your content in order for you to rank well.

Here are the different features provided by Content Editor to improve your content:

  • Readability: It checks sentence length, syllable density, and word familiarity to determine the reading level of the searcher. 

CF readability score

  • Word Count: It provides the average word count for the top ten search results. It also gives you insights into how detailed your content should be. In the above screenshot, it indicates that cutting the word count by half will give this article a much better chance at ranking.
  • Relevant Terms: It suggests keywords, phrases, and topics that you should use in your content to rank higher. ClickFlow's content editor helps you find hidden keywords that maximize the chances of your content to rank at the top. Including these terms in your content improves your content grade and enables it to rank high in the SERPs.

An Ahrefs survey found that around 43% of search queries in Google show a PAA box.

Good news! The Content Editor also has a unique feature that allows you to add PAA (People Also Ask) and related questions to your content, and it gets this data directly from Google's SERPs. That means there is no need to toggle back and forth from Google to your writing doc. The tool does the job for you.

Another feature of Content Editor is the competitor URLs. The tool presents the top 10 organic competitors for your primary keyword, including the article's title, URL, ranking number, and publish date. All this information helps you optimize your content and make it better than the competition. Here's an example of competitor URLs for the keyword “international SEO”:

You can also use the Content Editor for non-U.S. SERPs by easily selecting your preferred language:

ClickFlow languages

Dive Deeper: 3 New ClickFlow Features to Outrank Your Competitor’s Content Strategy

2) Content Decay

ClickFlow has a Content Decay tool that helps you track crucial metrics for every page on your website. You need to connect to your Google Search Console account to start using this feature.

The Content Decay tool identifies pages on your website that are losing traffic:

Content Decay - ClickFlow

Some of the metrics that this tool tracks are:

  • Impressions: It counts the number of times your page appears in the search results.
  • Clicks: It measures the number of organic clicks a page receives.
  • Click-Through Rate: It shows the percentage of searchers who click on a page based on impressions.
  • Average Rank: It shows your page's average position on Google.

This content optimization tool notifies you whenever your pages are facing a significant drop in traffic volume.  

It is natural to see a decline in traffic over time on your pages that once ruled the SERPs. Your post could have outdated information, slow page load time or your competitors could have published better content.

By using the Content Decay tool, you can easily check which pages are facing a decline in the number of visitors and then revise them to gain back the lost rankings and traffic.

Dive Deeper:
* What Is Content Decay and How It Affects Your SEO
* Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

3) Meta/Title and Content Experiments

Once you've updated your content, you should run tests to see whether your changes are, in fact, for the best.

ClickFlow allows you to conduct two types of tests:

  • Content Test: It tracks changes in the contents of a page.
  • Meta Test: It tracks changes in the meta tags (title tag or meta description) of a page.

Title and meta description experiments and content experiments detect the changes made in your content that impact the organic performance of the page. This optimization feature tracks the same metrics included in the content decay tool, such as impressions, clicks, CTR, and average rank.

CF Experiments 3

ClickFlow enables you to sort pages by high impressions but low clicks, which gives you a clear idea which pages to experiment with.  

Meta and title tests allow you to change headers or add and remove content blocks. In short, it enables A/B testing (or split testing) of your on-page SEO elements.

A/B testing is generally used to run experiments on a PPC campaign. However, with the help of ClickFlow, you can sync up with Google Search Console to improve the CTR of your pages by A/B testing:

  • Titles
  • Meta descriptions
  • Page elements such as headers and subheaders
  • Content changes (including keywords and word count)

Through these tests, ClickFlow tells you how these changes affect your website’s organic ranking and clicks. It also saves your results to help you track how you are improving over time. Once you have split-tested your content, you can be sure that your content is fully optimized.

Learn More:
* What Is A/B SEO Testing?
* How to Decide What SEO Tests to Run
* How I Used ClickFlow to Easily Increase Organic Clicks by 327% [Case Study]

Who Should Use ClickFlow?

ClickFlow is best for:

  • SEO agencies and digital marketing agencies that manage several client projects looking to improve their bottom line.
  • Companies that invest heavily in content marketing and SEO and want to improve their content performance organically.
  • Online business owners looking to boost their organic revenue.
  • Organizations that are open to making SEO changes on their website.
  • Businesses that already have a working marketing funnel on their website.

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Other Content Optimization Tools

In addition to ClickFlow (see above), there are several other tools that are worth looking at, as well.


Clearscope has one main feature: the Content Editor. It uses IBM Watson technology to help you find the language, entities and topics that ranking sites use. This allows you to benchmark yourself against your competitors and their content.

Just enter your primary keyword, sit back and wait for Clearscope to deliver the data needed to create optimized content for your site or clients. The thing it has going for it is that it's incredibly easy to use — there’s no steep learning curve. On the other hand, it doesn't have an SEO testing feature, so you have to track results yourself in Google Analytics or Google Search Console.

Clearscope home page

Surfer SEO

SurferSEO is both a SERP Analyzer and Content Editor. It analyzes over 500 data points based on the keyword you want to create content around and brings them into one interface so that you don’t have to manually collect data. It helps you analyze why the top pages in the SERPs are ranking. This means that you can focus on the right data points for the niche you’re in.

Its data collection is a massive time saver — reducing analysis by hours, if not days, but on the down side, there’s no testing platform, which means that you have to test somewhere else, like Google Search Console.

SurferSEO homepage


Frase is made to help businesses get their content to the top of the Google SERPs. In other words, it's designed to help you get a bigger ROI on your content marketing efforts.

Much like ClickFlow, this tool uses AI and data analytics to gain new insights into Google’s algorithm and what makes content rank high in the SERPs. Essentially, it collects data about top-performing content and serves up actionable insights about how you can beat it.

Frase is much more focused on content ideation and strategy (i.e. pre-production), rather than on testing and experimentation to ensure that your published content stays optimized (i.e. post-production).



MarketMuse is a cloud-based tool that uses AI to help content marketers craft, plan and improve their content so that it ranks high in the SERPs. It includes four main features: content research, strategy, creation and optimization. Its AI abilities will even create first drafts of content that can be used as a jumping off point for human-written content.

The downside is that not every MarketMuse plan offers all those features. The lowest tier only offers content optimization tools, but for the full package you’ll have to spend $1,499/month.



Semrush's Writing Assistant tool is similar to ClickFlow's Content Editor, in that it gives you an overall grade that predicts how well your content will rank on Google, a readability score, which tells you how difficult your content is to read, and a word count. Semrush's Content Template is pretty handy for helping you write SEO-friendly content, too.

The downside is that Semrush’s Writing Assistant is only a Google Docs plugin, not a web app, and Semrush's feature set doesn't focus on content experimentation like split testing.

Semrush writing assistant

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Final Thoughts 

With the increasingly competitive content landscape, every business is putting a lot of time into creating quality content. Therefore, you have to be proactive in optimizing every piece of content on your website to get the best ROI.  

Remember, optimizing your existing content is as important as creating content.

Choosing the right content optimization software for your business and following the tips suggested in this article will help you achieve the desired results.

ClickFlow is the right content optimization tool to help you build search-friendly content for voice queries as well as text queries.

Check out this 4-minute ClickFlow demo to see it in action:

Content Optimization FAQs

What is the difference between content optimization tools and content optimization software?

In this context they are interchangeable. Some articles say “business software tool,” others say “content optimization software is a tool” and still others will use both “content optimization software” and “content optimization tool” in the same article.

The bigger difference is between software/tool and solution, with the latter being a full package with professional services, including an account manager, etc. 

Is there a difference between content writing software and content optimization software?

Yes. The main differences between content writing software and content optimization software are…

The goal of the software: Content optimization software finds content gaps after comparing your content with the competitors' content, whereas content writing software only assists you in creating the content.

How they work: Content optimization software helps you find the the right keywords, topics and subheadings from Google SERPs data, whereas content writing software focuses on improving readability scores, reducing grammatical errors, etc.

What is enterprise content optimization software?

Enterprise content optimization is a large-scale and strategic approach to ranking your content higher in search engines, and enterprise content optimization software helps achieve this goal. This type of optimization software specifically helps enterprise-level companies manage large and complex websites with hundreds or thousands of pages of content.

What is content writing software?

Content writing software is an automated program that enables you to prepare content faster. There are two kinds…

Automatic content writing software that leverages artificial intelligence to prepare content for you. It's not high-quality writing, but it definitely save a lot of time. Some examples of this software are Articoolo, Wordsmith, and Quillbot.

Content writing software that that helps writers keep their content error-free, like Grammarly, Hemingway, and Slick Write. This content writing tool saves time and improves productivity.

How do you optimize content for featured snippets?

By answering all the relevant questions related to your seed keyword in your blog article. Using a content optimization tool like ClickFlow makes it much easier to rank your content as a featured snippet. You can also use an FAQ section to answer all the questions on your page (like this one!), which makes it more likely that Google will display them as a featured snippet.

How do you optimize content for voice search?

Most voice search queries contain question words, such as how, what, when, why, and where. Include long-tail and conversational keywords and cover all the specific questions related to your primary search query. ClickFlow makes it easy to do this by automatically pulling a list of “People Also Ask” questions from Google.  

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